In the past, the customer buying journey was relatively straightforward. A salesperson could either reach out to a potential buyer or vice versa, guiding the buyer through the process of selecting and purchasing a product. Traditional marketing and sales strategies, once considered tried-and-true methods for generating leads and closing deals, are becoming outdated due to changes in customer buyingbehavior. The digital transformation has empowered modern customers to be more informed and self-reliant in finding the best solution to their challenges, placing new demands on how companies reach and engage with their customers.
Today, modern customers have access to vast amounts of information and a wide range of global suppliers, making them less dependent on salespeople for product recommendations. They also increasingly expect omnichannel experiences similar to those they encounter in their personal lives as consumers. Unfortunately, traditional marketing and sales approaches often fall short of meeting these expectations, prompting potential customers to select an alternative supplier that can meet these demands.
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GROWTH MARKETING CONSULTANCY
Move beyond ineffective tactics and implement effective growth marketing strategies that drive sustainable growth.
