SEO-friendly web design for London businesses

Turn your website into a full-time salesperson with SEO-friendly web design

When your London business is preparing to invest in a new website, you should not underestimate what web design services will be needed to build one that helps grow your online presence and business. Oftentimes, the majority of businesses focus a great deal of attention on design aesthetics, and not nearly enough on the many other factors that go into turning website visitors into leads and customers.

The foundation of your website is CONTENT. Content makes your site, but most web agencies overlook this aspect entirely. Designing a website without focusing on how to integrate and optimize the content will cause a lot of issues down the road.

There is absolutely no point in having a website if potential customers can’t find it. Your website isn’t only a digital brochure of your company, but it can also become a full-time salesperson that you can use to your advantage if it is optimized correctly. This is why it’s important to invest in an SEO-friendly website that is designed to take into account your target audience’s needs so that you can deliver a better user experience and convert more customers.

If you work with a web design agency like Allez Digital, our team will create an SEO-friendly website that makes your business look professional. At the same time, your business will get the best chance at ranking high on search engines and converting more customers. We are in the business of helping our clients grow, flourish, and set themselves apart from their competitors — and we’re ready to do the same for your London business too.

Contact us online or give us a call to speak with a digital strategist, or keep reading to learn how we can help your London business to be found online.

Why SEO-friendly web design is needed for your London business?

SEO-friendly web design is the practice of creating websites that allow a search engine to crawl and read pages efficiently across a website. Once crawled, search engines can then serve the most relevant web pages to their users based on the topics they search for.

By ensuring that a search engine can easily crawl and understand your content is the first step to making your web pages visible on the search engine result pages (SERP). With search engine optimization (SEO), it focuses on your link structure, content, keywords, responsive layout, page speed, and other factors to help your website to be more attractive to a search engine. The better the SEO strategies are integrated into your web design process, the better the chance of your web pages ranking on the first page of SERPs.

How will SEO-friendly web design benefit your London business?

We bet you don’t spend much time on the second page of Google, so why should your website be there? An SEO-friendly website is important to any business that wants to be seen online. However, many businesses don’t realize that search engine optimization needs to be built into the web design process, and not added later on once the website is built.

With the investment into an SEO-friendly website, here are a few benefits that your company will receive:

1. It attracts valuable traffic

Getting web traffic is one thing, but attracting potential customers is another thing. With an SEO-friendly website, it can help your business attract visitors who matter more to your business because you have incorporated content and design that appeals specifically by adding value to them.

2. It increases organic search traffic and brand awareness

70% of clicked search traffic goes to organic search while 30% goes to paid search ads. Being at the top of SERPs demonstrates trust and credibility that your brand has quality content on your website that can answer the searcher’s query. This means that more people will be able to recognize your brand which they’ll be more likely to choose when it comes time to convert.

3. It’s optimized for conversions

Attracting quality traffic to your website is important but you also have to be able to “close the deal” with them. SEO-friendly web design is also conversion rate optimized (CRO) so that it can seamlessly guide your visitors through their buying process. Every page viewed, link clicked, newsletter subscribed, or form submitted will provide further insights to optimize the customer experience.

4. It improves your reputation

A bad online reputation may cost your business potential customers. Since nearly 80% of people check reviews before buying from a business, your website needs to deliver an experience that helps influence a customer’s decision. SEO-friendly web design will leave your visitors with a positive lasting impression of your brand.

Since your website is tailored to your target audience’s needs, it makes it easier for visitors to accomplish what they came to your website to do. Not only are they less likely to write a bad review, but they’re more likely to leave a positive one. Also, an SEO-friendly website integrates everything to maximize your visibility not just in search engines – but with social media platforms, online publications, and review sites.

5. It keeps paying your business back

SEO-friendly web design is a long-term investment that keeps paying you back as long as you maintain it. With minimal monthly maintenance, you typically not only maintain your current position in search results, but will also receive compound growth as your traffic continues to increase, conversions get easier, and your business grows.

Our London web design services

With our web design agency, your business gets everything it needs to succeed online, from content marketing to search engine optimization. Learn more about our core web design services that can help your business maximize your online potential: