The digital marketing agency for Edinburgh businesses
We help small businesses to be found and selected by more customers
When small businesses begin operations, their focus is often on how to get their first group of customers through the door. Marketing is the component to help you reach your target audience, build brand awareness, grow your customer base, and increase your bottom line. Without it, your company is unlikely to sustain growth.
Since you now know why marketing is important for your Edinburgh business, it’s equally important to spend it in the right direction and make the most of it. The marketing strategy that has proven to connect you with new customers, no matter your budget, is Digital Marketing.
Whether your company wants to figure out how to build an effective online presence in-house or work with a trusted partner like Allez Digital to provide the advice and performance you need – either way, your Edinburgh business needs to invest in digital marketing if you want to reach new customers.
Why is a digital marketing agency needed for your Edinburgh business?
When customers are looking for something, they most likely start with a search on Google. In fact, 93% of a customer’s first experience with a brand begins with a search. This statistic shows how valuable an online presence is for your Edinburgh business because your potential customers are online looking for a business like yours – as a matter of fact, right now as you read this. But if they can’t find your brand then they are probably going to choose your competitor.
This is how people do business today. They expect to find you online with an optimized website, Google My Business listing, active social media page, customer reviews, and quality content that meet their needs. A digital marketing agency like Allez Digital will help you to create an online presence to make your company appear more trustworthy and convert visitors into customers.
What is the difference between digital marketing and traditional marketing?
Traditional marketing is a method designed to push out paid ads to the general public in the hope that some of them will find it appealing and respond to the call-to-action. While this approach was good in the past, traditional marketing techniques such as TV ads, direct mail, newspapers, billboards, and telemarketing are now outdated due to technology because it interrupts those who may not be interested in your products or services at the present moment.
Digital marketing is a method designed to engage with a target audience and pull them towards your company’s products or services through the creation of quality content that adds value to them. It’s more focused on efficiency and less on volume by utilizing content marketing, search engine optimization (SEO), online advertising, and social media to specifically target people who are looking for a product or service to solve their problem. When it comes to delivering the right message, at the right time, towards the right audience, on the right channel – digital marketing excels at this.
In a study by Statista about which marketing tactic provided more valuable leads and customers, 59% of marketers stated digital marketing, and only 16% stated traditional marketing. Ultimately both types of marketing have their pros and cons, but the key is understanding your business needs, budget, and where your target audience is at. Since everyone is online, digital marketing is becoming the clear winner.
How will digital marketing benefit your Edinburgh business?
Your customers no longer go online, they live there. So creating an online presence for your company is just the beginning to reach them. You’ll also need to actively leverage the power of digital marketing channels that your target audience prefers in order to attract new customers to your business.
With the investment, here are a few benefits that your company will receive:
1. It delivers higher levels of customer engagement
Digital marketing offers a high-level engagement because you are able to engage your audience at every stage of the customer’s journey. You can instantly connect with your target audience via social media comments and groups, email messages, surveys, and interactive videos and webinars. Interacting and engaging in personal conversations with your audience lets you build strong relationships and customer loyalty.
2. It builds your brand awareness and credibility
Establishing brand awareness is valuable for any small business that wants to grow. An effective digital marketing strategy will allow potential customers to easily find your brand since it ranks high in search engines and displays interesting content in their social media feed.
Once a potential customer is aware of your brand – they start to recognize it without assistance, seek it out to make a purchase, and begin to prefer it over other competitors.
3. It delivers measurable results
Unlike traditional marketing, digital marketing allows you to easily measure your campaigns in real-time to see what’s working and what’s not. You can obtain detailed information about how customers engage with your website, social media posts, and online advertisements so that you can make necessary changes to improve your results.
4. It cost less and gives a better ROI
Would you rather invest in an online ad where you pay based on performance or in a costly newspaper ad that may be seen by your target audience? With a properly planned and well-targeted digital marketing campaign, it can reach a greater audience that is right for your business at a much lower cost than traditional media. It’s no surprise that digital marketing offers a higher ROI even if you are working on a limited budget.
Our digital marketing agency’s services for Edinburgh businesses
With our digital marketing agency, your business gets everything it needs to succeed online, from content creation to online advertising. All of our services are tailored to meet your business needs and deliver performance for your business: