The digital marketing agency for IT services companies
The IT services sector is growing at a fast pace, specifically with big initiatives such as cloud migrations, cybersecurity, and remote workforces driving this growth. As the sector is constantly growing and developing, many IT services companies are also seeing major challenges in trying to stay one step ahead of the growing competition.
As customer behavior changes, it’s more important than ever to focus on your digital presence. For a long time, the IT industry has been well-organized and products and services have often sold themselves. This in turn has led to the digital presence becoming substandard with poorly optimized websites and weak engagement in social channels. When competition increases, there is a great risk that your IT services company will end up in the shadows.
As the competition becomes more competitive than ever before, effective marketing becomes absolutely essential for your company. Since your customers are online, if your business makes a bad impression then they will turn to someone else. Sales of various services in the IT services sector are about providing the customer with the education they need in a fast and more efficient way than the competition so that they can make a better-informed decision.
How IT services companies benefit from digital marketing
Digital marketing within the IT sector is one of the best and most cost-effective solutions for formulating and delivering a successful growth strategy for your company.
Digital marketing is a great way for your IT services company to communicate its value proposition to prospective clients. By highlighting what makes your company unique and clearly defining the positive impact it can have on a potential client’s business, you will easily stand out from the crowded arena of IT services companies.
With an effective digital marketing strategy, it can provide the information and credibility in the shortest possible time to guide your target audience through the sales funnel. Digital marketing gives you valuable insights into what your target audience’s problems and challenges are. By getting to know your target audience more, you can also show them how you can solve their challenges – this makes your company attractive to the target audience you want to reach out to.
Here are a few results that your company will obtain from digital marketing:
- Create brand awareness and credibility
- Attract valuable web traffic to your brand
- Create a strong online reputation
- Generate more quality leads
- Become a thought leader in your industry
5 digital marketing strategies for IT services companies
1. Search Engine Optimization (SEO)
Having an SEO-optimized website is absolutely crucial for your business to be visible on the search engines. The buying process today begins with a simple search, if your target audience can not find you, you will miss out on getting a potential sale. Today, search engines rank web pages depending on the content they have and that they are optimized for mobile and tablets. Since 70% of search engine clicks go to organic traffic, ranking at the top of search engine results pages (SERPs) should be at the top of your priorities.
2. Content marketing
Content marketing is about creating content that is valuable to your target audience. In order to attract visitors and get more customers, it is essential that you understand their problems and challenges, and create content that shows them what solutions your company can offer. Content marketing encompasses a variety of content forms such as blogs, white papers, ebooks, infographics, webinars, videos, press releases, etc. All of these content forms can play a key role in attracting relevant target audiences and guiding them through the customer’s journey, and ultimately generating new business for your company.
By creating content that is attractive to your target audience, you will create a stronger brand in the long run because your company shows that you are experts in your field. This in turn will provide more opportunities to be seen in other contexts such as speaking at events and guest blogging. By establishing your company as a thought leader, your target audience will see you as a highly regarded player – this creates a “Halo effect” throughout the company.
3. Social media
Social media is not only used to network with people in the industry and participate in conversations but it should also be used to share your content and increase engagement with your target audience. Social media is an excellent environment to show your leadership in your industry while engaging with other expert content and sharing your own. Be sure to share your own content that adds value to your target audience and gives your business an expert stamp. By sharing the right kind of content, you increase your chances that your followers will share your articles and videos, this, in turn, means that your content reaches more potential customers.
4. Video marketing
With video marketing, it resonates with us on a level that goes well beyond simply getting recognition for your services, satisfied clients, and employee testimonials. Video helps you to build an authentic connection with your target audience by capturing their attention, conveying information in a way that text simply can’t, and stirring emotions that can drive potential clients to take action.
5. Email marketing automation
Email marketing is a powerful tool for any B2B company to build and nurture potential clients, and it delivers the highest ROI of any marketing channel with a ratio of 40:1. Email marketing automation helps nurture leads and deliver more qualified leads that your sales team can work on.
Instead of wasting your sales team’s time vetting prospects, your email marketing automation tool will provide the needed insights into when leads are ready for the final sales pitch. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost, and nurtured leads make 47% larger purchases.