Digital marketing for food and beverage companies
The food and beverage industry is about as competitive as it gets. Since customers’ preferences can change from day to day, this behavior has forced companies in the food and beverage industry to step up their game in order to sustain their business in this highly competitive industry. No matter the size, all companies in the food and beverage industry have to be nimble in order to meet the latest customer demand for more innovation, healthier options, door-to-door delivery, transparency in food ingredients, and sustainability. If a business doesn’t meet the customer demand, they will be on the hunt for businessest they can trust to deliver a quality experience again and again.
However, with the high competition, it can also bring high rewards for manufacturers, stores, restaurants, bars, and cafés if they can stay up-to-date with the latest trends and build an emotional connection with their customers.
Food and beverages are a daily necessity that people must-have. In order to reach new customers, your company must implement the right marketing strategies to grab their attention and convert them into brand ambassadors. As the internet has entwined our lives and everything else we do, digital marketing is leading the way in delivering a tasty experience that customers will crave about.
How food and beverage companies benefit from digital marketing
With the rapid change and evolution of technologies, companies within the food and beverage industry must do everything they can to keep up and stay relevant. To stay relevant, businesses are turning their strategy into using digital marketing because it has proven to make a huge influence on the way customers decide on what to eat and drink every day. Just over the past years, digital marketing has influenced over a billion decisions.
The intense competition within the food and beverage industry means your company must have a strong online presence to survive. This is the reason why you need a digital marketing strategy that takes full advantage of the opportunities now available to your brand.
Companies within the food and beverage industry are used to basing their reputation on their products’ taste. However, a good marketing strategy also comes as close as possible to recreating that tasty experience. By having an effective digital marketing strategy, it’ll help your company outsmart your competitors.
Here are a few results that your company will obtain:
- Build brand awareness and credibility
- Get your brand in front of your audience at a lower cost
- Create emotional connections with your audience
- Improve customer engagement and brand loyalty
- Receive valuable insights into your customer behavior
5 digital marketing strategies for food and beverage companies
1. Search engine optimization & Local SEO
One of the best digital marketing strategies for food and beverage companies is search engine optimization (SEO). SEO is the process of boosting your website’s rankings in search engine results pages for keywords related to your products. Since 90% of customers search on Google for food and beverage related solutions, SEO is a cost-effective way to increase your brand awareness and earn loyal customers that may have never otherwise found out about your brand.
Since most people prefer to shop or dine out close to home, they’ll almost always search for local businesses around their city. With local SEO, it maximizes your chances of getting discovered by potential customers as they search for the best local business. Statistics have shown that 46% of searches on Google are seeking local recommendations. So it’s important to make sure your website is optimized based on local searches.
In today’s environment, a brand can’t make it in this industry without having an online presence, and an online presence means nothing if you don’t have the right SEO strategy in place.
2. Web design
For companies in the food and beverage industry, it’s important to have a responsive and customer-centric website. Your website will likely be the first impression a potential customer has of your company. A website gives you control over the image you want of your company’s online presence.
A website is like a digital brochure of your company where you can tell your own story, in your own words about why customers should choose your brand. Your customers will get a good idea of who you are, as well as get an idea of the overall experience that they can expect from your company. Make sure to provide quality content and images that showcase what your company has to offer.
3. Social media
To succeed in the food and beverage industry, you must have a strong social media presence across all relevant platforms, especially on Facebook and Instagram. Social media has the ability to cater to the visual experience by enabling you to post the photos and videos that could inspire your customers.
People love clicking on images and videos of food and beverages. So it’s a smart strategy to not only post engaging content about your products and events but also support your customers to post user-generated content and reviews of their experience with your company.
The top brands in the food and beverage industry know that they don’t just sell products – they sell experiences. Social media will provide you with the platform needed to create a more humane and meaningful relationship with your customers.
4. Content marketing & Video marketing
Content marketing is one of the most effective methods available for companies to connect, engage, and build trust with their customers. Not only does valuable content help attract and retain loyal customers, but it also increases the overall value of your brand. Statistics have shown that 70% of people prefer to learn about products through content rather than traditional marketing.
Creating relevant and informative content consistently through blogs, recipes, and videos will not only build your brand awareness but also deliver increased traffic to your website. Since Youtube is the second most searched online platform, using video can deliver a visual experience that appeals to your target audience and allows each viewer to process information in a way that will have them craving for your product.
You will always win by creating quality content that appeals to your customers. In return, you will easily engage and get customers to share your content which will expand your brand’s reach and improve your reputation.
5. Email marketing
Email marketing is a highly effective digital marketing strategy based on sending newsletters to develop relationships with prospects and customers. Effective newsletters can convert prospects into customers, and turn one-time buyers into loyal fans. Email marketing is probably the most reliable channel when it comes to maintaining communication between your brand and customers. It also has the best ROI that averages $44 in return for every $1 spend.
It allows you to keep in touch with your target audience and show them you value their loyalty and business, as well as gain new customers through attractive promotions such as gift cards, personalized recipes and content, events, and other relevant deals.
Since email marketing is a unique, direct way into your customer’s inbox, this channel can prove to be very valuable to your brand if you implement it correctly.