The importance of using a great title tag for your website

Here are a few tips to help you develop a great title tag that drives web traffic to your website.

photo by Not Fade Away
written by Aleksandar Debeljak

To begin with, it can be helpful to describe what a title tag actually is. One could compare a title tag with a chapter heading in a book where each chapter in the book represents a page on a website. The tag helps people to describe what the website is about and which content can be found. Therefore it is important to use the correct descriptive tag that is relevant to the content on the page.

When searching for information via search engines the title tag is important because it represents the title or part of the clickable link text that comes up when you search for something. It is important to pay special attention to how your title tag looks to get the visitor to click on your web page.

The title tag is easy to find because it is almost always at the top of the code on web pages. Below is an example of how it might look like:

Title-tag i html

In WM3 and in most CMS systems you can add a title tag in the general settings of the web page:

WM3 SEO inställningar

When you create your own title tag there are things you should consider in order to make it as good as possible. First and foremost give the title tag a clear description so both search engines and visitors know which content is available on the web page. This is not always easy but to facilitate here a few tips that can help you create a great title tag:

  • The title tag should be limited to 64 characters (including spaces). Google Search is limited to show only 70 characters. (Number of characters may change)
  • Write the keywords in the title tag first because Google and other search engines gives these words a higher value.
  • Use a title tag per page.
  • Do not use the same keywords in all title tags.
  • The title tag should be appealing to click on so it is important to have a good description to get more visitors.
  • It can be useful to experiment with title tags if you are not satisfied with the results, no one is perfect on their first attempt.

To get a clear picture of how a title tag looks like this visual example shows how it works when you do a Google search:

Title-tag ser ut i sökningen

The title tag is not only visible in the search results but also at the top of your browser:

Title-tag ser ut på browsern

The title tag is statistically an extreme important factor for successfully directing traffic towards your website. Here are some statistics for how people use the Internet:

  • 61% of all Internet users search for products online.
  • Almost half of all online shoppers use a search engine.
  • 86% of consumers felt that they learned something new or important from having used a search engine.
  • 60% choose to click on the top three links when searching online.

Hopefully this information will help you to create a great and unique title tag that gets internet users to click on your website. However, remember that nobody is perfect the first time, it is a learning process for finding a title tag that suits you.

If you have any questions about how you can optimize your website using title tags and content to increase your search engine rankings, don´t hesitate to contact us as we look forward to talking with you and helping you reach your goals.

About Aleksandar Debeljak

Aleksandar Debeljak is a Digital Marketing Specialist who helps clients align marketing campaigns to their business goals. Follow him on Twitter @aleksdebeljak.